One of Vyakar’s vital features is that of lead to account matching, which functions in conjunction with artificial intelligence technology. This provides an easier and more convenient solution that makes the salesforce lead assignment process much simpler while eliminating the need for other tools, as Vyakar already integrates multiple functions into one software. Important features include data normalization, account based routing, competitors scrubbing, unified data dictionary, and many more. This consolidated program will allow the business’ account-based marketing to match and connect with valuable leads that are the most relevant to the company.
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